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Service category: Manufacturing & Production, Trading Companies


During the entrepreneurial period, stable operation

Sanben Trading Co., Ltd. was founded by Mr. Liu Yonghao in October 1981. It was called Sanben Trading Company that year. It mainly distributes Japanese food, especially Japanese seasonings and side dishes.
In 1982, "Sanben" imported Japanese snacks such as crab sticks and octopus from Japan to enter Chinese restaurants.
In 1983, the company imported "Toichi" udon noodles from Japan. It was the first importer in Hong Kong to import udon noodles using entire containers. It also strengthened its sales to Chinese restaurants, firehouses and supermarkets. This Japanese pasta has opened up a huge market.
In 1985, the company obtained the total distributorship of "Zhenwei" udon noodles in Hong Kong and quickly became the highest-selling udon noodles in Hong Kong.

Early History

Mitsumoto Trading Company Limited, formerly named Mitsumoto Trading Company, has been on of the leading Japanese food suppliers in Hong Kong since it was founded in October 1981 by Mr. Lau Wing Ho. The company specializes in the distribution of food items and ingredients for Japanese cuisine.
Capitalizing in the market potential in local Chinese restaurants, Mitsumoto began to import Kanistick (crab meat) and Iidako (octopus) from Japan in 1982.
In 1983 Mitsumoto became the first company in Hong Kong to import Japanese udon via a complete container cargo. The first brand introduced was Miyakoichi, followed by the famous Shinmi brand in 1985, which became the most popular udon in Hong Kong soon after Mitsumoto was appointed the local sole agent.

Development in recent years, aggressive

In 1987, Hong Kong set off a Japanese cuisine boom, and the company's business developed rapidly at the same time, and its sales rose sharply. The number of employees has also increased to more than 30. There are more than 1,000 customers, including Chinese restaurants, hotels, supermarkets and lounges.

Recent Development

Around 1987, Japanese food became the cuisine in Hong Kong, and the demand for Japanese food items and ingredients keeps increasing since then.
Taking advantage of the market situation, Mitsumoto began to expand, with substantial increase in sales figures. More than 30 staff were recruited. We served over 1,000 customers, including Chinese restaurants, hotels, supermarkets, and lounges.

Own property and expand facilities

In 1988, due to the rapid business development, in order to cope with the long-term development, the company purchased its own property at the current site, with a total area of ​​nearly 3,000 square feet, with a wide warehouse and a large amount of equipment to ensure sufficient storage; Large-scale fresh vegetable cabinets, rapid freezers for storing finished fish and meat products, and a Japanese-style sashimi ultra-low temperature freezer at minus 80 degrees Celsius to store the best products under the best conditions.
And in the same year (1988), the company fully invested in computerized inventory calculation, ordering, and invoicing to improve work efficiency.
On October 1, 1990, the company was reorganized into a limited company. Mr. Liu Yonghao serves as the managing director and Ms. Ou Yuzhi serves as the director.
In 1991, the company entered Greater China and established cooperative relationships with companies in Beijing, Shanghai, Guangzhou and Dalian to serve mainland customers.
In 1998, the company purchased its own property in Fanling, New Territories to expand its branches to provide better services to customers in Kowloon and the New Territories.

Equipped for Better Service

To cope with fast-growing business, Mitsumoto acquired its own premises in 1988. The warehouse, covering a total floor area of over 3,000 sq. ft., is well-equipped. Besides standard freezers for the storage of fresh vegetables and fish products, it also includes a hi-tech freezer capable of reaching -80°C for storing sashimi. Ample space in the new headquarters also ensures sufficient supply of stock all year round.
Mitsumoto also computerize in the same year for inventory control, ordering, invoicing, etc. This has greatly enhanced the company's productivity and efficiency.
Following the restructuring of the company on 1st October, 1990, Mr. Lau became Managing Director and Ms. Sally Au was appointed Director.
In 1991 Mitsumoto expanded into China, where offices were set up in Beijing, Shanghai, Guangzhou and Dalian, with partnership companies to serve clients all over the country.
Mitsumoto acquired another premises in 1998 for a branch in Fanling, serving customers in Kowloon and New Territories.

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