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Service category: Hair & Beauty
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Shiseido's brand philosophy has always been different. When Mr. Arinobu Fukuhara opened his pharmacy in Ginza and welcomed the first customers, it marked that the company was about to bring a new look to the United States. In 1872, the founder of Shiseido opened Japan's first Western-style pharmacy.

At the age of 23, Fukuhara has become the chief pharmacist of the Japanese Navy. He was very disappointed with the medicines at the time. So he cooperated with his team, hoping to inject new thinking of western medicine into people's health. They received a lofty inspiration: "Collect the good things in the world and create new things."

More than 140 years later, Shiseido continued to integrate Eastern and Western philosophies and innovations, becoming a source of inspiration for global women's beauty, bringing the essence of Japanese aesthetics.

We believe that beauty can be seen everywhere, it exists in every corner, everything and everyone. We believe that the true meaning of beauty is beyond the naked eye. Beauty is a common feeling, diverse and consistent. When we feel beautiful and confident, we can't help but be inspired and have a positive impact on everyone's lives. Beauty can inspire resonance, and beauty is the greatest power of goodness. True beauty comes from the heart.

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